2/5/2024 0 Comments Nike cool logo![]() ![]() Sports personalities are not the only people who can say they have deals with Nike, though. Every NBA team, FC Barcelona, Paris Saint German and Liverpool are some of the biggest names worth mentioning.īig part of Nike’s marketing strategy is having signature athletes – any basketball fan would recognize this Kyrie Irving logo It is worth pointing out that Nike also has deals with some of the biggest sports teams in the world to produce their uniforms. Also, star athletes like Serena Williams, Maria Sharapova, Rafael Nadal and Tiger Woods are also a part of the Nike family. Basketball legends Kobe Bryant, Kevin Durant, LeBron James and Kyrie Irving, just to name a few. Other notable names include football superstars Cristiano Ronaldo and Neymar Jr. After the international success of his signature shoes, the brand even gave him his own brand – The Jordan Brand. One of the biggest names is, of course, basketball legend Michael Jordan. Throughout the years Nike has signed deals with some of the biggest names in sports to represent their brand. One of the best marketing strategies from the brand comes in the form of signature athletes. Nike is the best selling sports apparel brand in the world Hence why it is the most recognizable brand logo in the world. Basically, you can’t go out without seeing that Swoosh. Their product line is so extensive that you can find it everywhere – gyms, stadiums, arenas, or even on the street. The Swoosh has become so popular, however, that you can see people dressed in Nike all the time. Nevertheless, shoes are still the best selling product of the brand, though. The Swoosh is the most recognizable logo in the worldĪlthough the company started with shoes, nowadays it has expanded its production to clothing, accessories and sports gear. Nowadays, this is the most recognizable logo in the world and it is worth around 26$ billion. In 1974 they trademarked the “Swoosh” logo, created by graphic designer Carolyn Davidson. They renamed their brand Nike, after the Greek goddess of victory, and they started producing their own shoes in 1971. The company was quite successful until they decided to start making their own shoes. It first started as a distributor for a Japanese shoe maker brand. “Blue Ribbon Sports” was founded by a track athlete from the University of Oregon, Phil Knight, and his coach Bill Bowerman. The company’s original name was “Blue Ribbon Sports” and it was founded on the 25th of January, 1964. ![]()
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